Why your marketing strategy isnt working (and what to do about it)   

Why your marketing strategy isnt working (and what to do about it)  

Why your marketing strategy isnt working (and what to do about it) So, you have a business you love. I mean, you really love it. And you think everyone else should love it too. But it isn't flying. And the orders aren't flowing in. Or the phone isn't ringing off the hook. And, actually...no-one really knows about it. But why?      Well, there could be lots of reasons. Many people often make the mistake that just because you love the business or your products and know about it that everyone else should too. But usually it comes down to one or all of the below. So, let's break down the 'why' and then focus on how to fix the problems. WHY is my marketing not working? You don't have a plan - Not a real plan anyway. You haven't put together a proper strategy and you're essentially just 'winging it'. No marketing will EVER work without a proper plan to execute. You don't know your audience - Have you considered who your...
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Low budget and free marketing ideas for small businesses

Low budget and free marketing ideas for small businesses

Low budget and free marketing ideas for small businesses You've set up your new business. You're really excited about the future and the potential. But you need to tell EVERYONE about it. And you have no budget to do this. No marketing spend allocated WHATSOEVER. Do you know what I hear most of the time when I meet with clients? How much is this going to cost me? Marketing is expensive and I don't have the budget. But do you know what? Marketing DOESN'T have to be expensive. A lot of marketing can even be free. I was very lucky in my very first marketing role. I didn't have a budget. Na-da. Zip. Nothing. I had a supportive boss, a blank sheet of paper and TONS of ideas. My brief was to increase a sports crowd from a small amount of people to begin filling the building weekly. And that's exactly what I did. It is really simple to market something with a budget. You...
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The power of self belief & Dumbo’s magic feather

The power of self belief & Dumbo’s magic feather

The power of self belief & Dumbo's magic feather First day back at work after extended holiday with my lovely family and I was musing what to write in my blog. I was watching a fabulous Facebook Live (really worth a watch) with the talented and inspirational Claire Russell and Todd from Spaghetti Agency where they were talking about goals for 2017 and the importance of such things as motivation and self belief. The belief thing struck a chord with me and so I decided it should be the focus of my first blog for 2017. Belief is a funny old thing. Some people just brim with self confidence and belief. Some people have absolutely NO problem in believing in themselves, or their product or their business. It comes as naturally to them as talking. Of course, for some people, it isn't always that simple. Being confident and having belief in yourself and your own abilities doesn't always come easily BUT you can change that and it is something...
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An open letter to 4Networking

An open letter to 4Networking

An open letter to 4Networking Dear 4N, I was sat struggling to think of my latest blog topic when I realised that all my ideas and inspiration were coming to me from people i'd met at 4N or someone i'd seen 4Sight. And that is when it became clear to me what my blog needed to be about... I've got to be honest. 2016 wasn't the best year for me. The business was doing fine, just ticking along but it was doing fine. I hadn't really been focusing much on what it was doing or what I wanted it to be doing and it was paying the bills so we were all okay. Thing is I wasn't happy. I was trying to avoid that fact for quite a long time. My son was 2 at the time and still not sleeping at all and I was functioning on around 3 hours sleep a night. And running a family. And a business. Spinning plates. You...
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Have you ever questioned what is that you’re doing with your life?

Have you ever questioned what is that you’re doing with your life?

Have you ever questioned what is that you're doing with your life? Have you ever questioned what it is that you are doing? Over the past 6 months or so I have felt like perhaps I have lost my mojo. Many of you will probably know how that feels. I was still delivering good work and I had lots of business and happy clients but something just wasn't feeling 'right'. Over the last year I had begun to wonder whether I should continue being 'The Intelligent VA Company'. When my business began in 2012 I offered lots of services to lots of businesses. Probably too many services to be honest. I didn't know my niche. Or even really my audience. I could genuinely offer something to everyone. All this being said I (very rarely anyway) wasn't doing any traditional VA work. It has been some time since I did any admin work or PA support for example. I was heading off to networking meetings...
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