Why should I hire a sports marketing consultant?

Why should I hire a sports marketing consultant?

One thing I often hear when I am out and about networking and meeting people is that they don't want or need to hire a sports marketing consultant. If pushed as to WHY I'm often given answers such as 'it's a luxury we can't afford' or 'we're doing okay as we are' or 'we just don't have the budget for that'. I know what a lot of people are thinking when they hear the word 'consultant' It comes under the same category as 'coach' in some people's minds. Some see consultants as a flouncy title for someone to come in and tell you how to do something you already know how to do and then charge you for it. And, essentially, that is true. Most consultants are in that position because they have unprecedented experience in their field. They have done it all and they KNOW what works. They're not feeling their way in the dark or trying lots of different initiatives to...
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Why aren’t all small businesses embracing digital marketing?

Why aren’t all small businesses embracing digital marketing?

I come across a lot of small businesses on the networking circuit. And they all say a very similar thing. They don't really use digital channels in their marketing. But why? Digital marketing is usually free or, at least, pretty inexpensive. It can put you in front of your target audience in seconds. It can chop down your print budget (and therefore your carbon footprint) and it can create engagement. It's a brilliant marketing tool. Yet, in a survey of over 1000 small businesses  71.6% said their company website is their primary marketing channel with only 43.3% saying they utilise Digital advertising and social media. (source Infusionsoft) That's not that many people utilising and maximising digital marketing. Especially as many very BIG companies ALSO are not really utilising these channels. Big companies. Potentially your competition. Not doing what you could be doing. That's a massive opportunity right there. So why don't they? Usually, the people I chat too, say it's due to confusion and lack of knowledge. In...
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Is your fanbase happy? Have you checked?

Is your fanbase happy? Have you checked?

You run a sports team so (hopefully!) you have a fanbase. It doesn't matter if your fanbase is 200 people per game or 20,000 people per game they are still stakeholders for your team. And they matter. It's a bit like the 'new customers only' phrase which is banded about in the T&Cs of companies marketing. The new customers get everything. On a stick. All wrapped up with a big bow. And covered in chocolate. You get the picture. Your marketing team will obviously be keen to up the numbers of bums on seats and the number of people invested in your club. And that's great. It is such an important job as fans do have a shelf life as things change. They get older, they change jobs, they have children. And they move away from the club. Sometimes for a long time sometimes for the short term but you should always be aiming to backfill those people with brand new folk (new...
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