The importance of looking after your sponsors in sport.

The importance of looking after your sponsors in sport.

One thing we hear when meeting with clients on a regular basis is that they struggle to retain sponsors after more than one season unless they are on a multiple year contract. Why can I not retain my sponsors?  Usually they put it down to budget or similar. We often hear 'well times are hard for businesses and marketing spend is always the first thing to go'. Now, this is, undoubtedly true. Marketing is a luxury but the main reason many businesses will pull sponsorship spend is because they are getting no return on their investment. Marketing is a competitive market and there are a LOT of ways you can market and promote your brand. The opportunities for digital advertising (using platforms such as Facebook or Google ads) are relatively inexpensive and, if done properly, can provide you with a quick and tangible return on your investment. Pay X, promote Z and make Y. It's simple maths really. Yet, within sport, many clubs think...
Read More