Top tips to grow your membership programme

Top tips to grow your membership programme

Membership recruitment is a tough game. It doesn't matter if you are trying to increase fans of your sports team, members of your PTA association or members of your networking group or business club. It's a tough old slog. And it is continuous. There is a shelf life on any single member of any organisation. They can leave the membership fold (and regularly do) for any number of reasons. Monetary changes, new interests, moving away, retirement etc. If you do not have a continuous strategy for growth and to replace the members who move on your membership programme will get stale and cease to exist very quickly. On paper it seems like a great arm to your business. Most sports teams have membership organisations that help to boost and generate recurrent and consistent income as do many charities and businesses. It's a simple way of generating income and support. In many business models the investment is small but the membership numbers are high...
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