How to use social media to market your sports team – Part One Facebook

How to use social media to market your sports team – Part One Facebook

One question that comes up a lot is how to effectively use social media to market your sports team. Social media is such a broad term but each channel is very, very different. Different levels of engagement in different ways, different ways to communicate, different audiences etc. Lumping them all into one article is definitely not helpful. The platform chosen for part one of series is the giant that is Facebook. So, strap in...here we go! There's no getting away from it. Facebook is HUGE. An absolute giant with 2.2 BILLION active users per month. 2.2 billion!  That's a lot of people to potentially put your team in front of. It isn't, however, as simple as merely posting your information and getting 2.2 million people engaging. Sorry about that. Many people make the mistake that just posting content on your page equals people seeing your page.  Essentially, due to Facebook's algorithms, unless you regularly engage with the page or you have paid to promote and boost posts,...
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Turn your social media followers in ticket buyers

Turn your social media followers in ticket buyers

The digital age is here and is only going to get bigger. So many sports teams these days are hopping on to social media platforms because they think it's something they 'should be doing'. Don't get me wrong - It is. All clubs should be on social media and all clubs should be working on communicating with their fan base. It is really important and really powerful when used properly. The interesting thing however, is the fact that many clubs have a vast number of followers on social media that doesn't represent the number of fans that come to their games every single week. Why is that? Of course there will always people that follow you because they are local and they want to keep abreast of what you're doing but they're not that interested in coming to games. They'll be people following you who are fans of other clubs to catch up on news and info. They'll be people following you who...
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Why aren’t all small businesses embracing digital marketing?

Why aren’t all small businesses embracing digital marketing?

I come across a lot of small businesses on the networking circuit. And they all say a very similar thing. They don't really use digital channels in their marketing. But why? Digital marketing is usually free or, at least, pretty inexpensive. It can put you in front of your target audience in seconds. It can chop down your print budget (and therefore your carbon footprint) and it can create engagement. It's a brilliant marketing tool. Yet, in a survey of over 1000 small businesses  71.6% said their company website is their primary marketing channel with only 43.3% saying they utilise Digital advertising and social media. (source Infusionsoft) That's not that many people utilising and maximising digital marketing. Especially as many very BIG companies ALSO are not really utilising these channels. Big companies. Potentially your competition. Not doing what you could be doing. That's a massive opportunity right there. So why don't they? Usually, the people I chat too, say it's due to confusion and lack of knowledge. In...
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