How to use social media to market your sports team – Part One Facebook

How to use social media to market your sports team – Part One Facebook

One question that comes up a lot is how to effectively use social media to market your sports team. Social media is such a broad term but each channel is very, very different. Different levels of engagement in different ways, different ways to communicate, different audiences etc. Lumping them all into one article is definitely not helpful. The platform chosen for part one of series is the giant that is Facebook. So, strap in...here we go! There's no getting away from it. Facebook is HUGE. An absolute giant with 2.2 BILLION active users per month. 2.2 billion!  That's a lot of people to potentially put your team in front of. It isn't, however, as simple as merely posting your information and getting 2.2 million people engaging. Sorry about that. Many people make the mistake that just posting content on your page equals people seeing your page.  Essentially, due to Facebook's algorithms, unless you regularly engage with the page or you have paid to promote and boost posts,...
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Fan Engagement – Do you have a game plan?

Fan Engagement – Do you have a game plan?

Sports fans are incredible. They're loyal, vocal, supportive and invaluable. Yet so often they can be taken for granted. The word 'Fan', as we all know, comes from the word FANATIC. Collins English dictionary defines FANATIC as: 'a person who is extremely interested in something, to a degree that some people find unreasonable' A sports fan is 100% connected with the sport they follow. There is a huge emotional connection and this is something which is, actually, incredibly hard to break. Often, this is why good engagement with supporters is not always a high priority. The thinking that these people will be there during thick and thin makes them perhaps less of a priority. Your fans should be your number one priority when you work in sport. You cannot guarantee the result of the game they've come to see. Once the team's out there that's out of your hands (Unless you're the coach or a player of course!) but what you CAN control is the experience for a fan. Before, during AND after a...
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Turn your social media followers in ticket buyers

Turn your social media followers in ticket buyers

The digital age is here and is only going to get bigger. So many sports teams these days are hopping on to social media platforms because they think it's something they 'should be doing'. Don't get me wrong - It is. All clubs should be on social media and all clubs should be working on communicating with their fan base. It is really important and really powerful when used properly. The interesting thing however, is the fact that many clubs have a vast number of followers on social media that doesn't represent the number of fans that come to their games every single week. Why is that? Of course there will always people that follow you because they are local and they want to keep abreast of what you're doing but they're not that interested in coming to games. They'll be people following you who are fans of other clubs to catch up on news and info. They'll be people following you who...
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Why aren’t all small businesses embracing digital marketing?

Why aren’t all small businesses embracing digital marketing?

I come across a lot of small businesses on the networking circuit. And they all say a very similar thing. They don't really use digital channels in their marketing. But why? Digital marketing is usually free or, at least, pretty inexpensive. It can put you in front of your target audience in seconds. It can chop down your print budget (and therefore your carbon footprint) and it can create engagement. It's a brilliant marketing tool. Yet, in a survey of over 1000 small businesses  71.6% said their company website is their primary marketing channel with only 43.3% saying they utilise Digital advertising and social media. (source Infusionsoft) That's not that many people utilising and maximising digital marketing. Especially as many very BIG companies ALSO are not really utilising these channels. Big companies. Potentially your competition. Not doing what you could be doing. That's a massive opportunity right there. So why don't they? Usually, the people I chat too, say it's due to confusion and lack of knowledge. In...
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Why your marketing strategy isnt working (and what to do about it)   

Why your marketing strategy isnt working (and what to do about it)  

Why your marketing strategy isnt working (and what to do about it) So, you have a business you love. I mean, you really love it. And you think everyone else should love it too. But it isn't flying. And the orders aren't flowing in. Or the phone isn't ringing off the hook. And, actually...no-one really knows about it. But why?      Well, there could be lots of reasons. Many people often make the mistake that just because you love the business or your products and know about it that everyone else should too. But usually it comes down to one or all of the below. So, let's break down the 'why' and then focus on how to fix the problems. WHY is my marketing not working? You don't have a plan - Not a real plan anyway. You haven't put together a proper strategy and you're essentially just 'winging it'. No marketing will EVER work without a proper plan to execute. You don't know your audience - Have you considered who your...
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Low budget and free marketing ideas for small businesses

Low budget and free marketing ideas for small businesses

Low budget and free marketing ideas for small businesses You've set up your new business. You're really excited about the future and the potential. But you need to tell EVERYONE about it. And you have no budget to do this. No marketing spend allocated WHATSOEVER. Do you know what I hear most of the time when I meet with clients? How much is this going to cost me? Marketing is expensive and I don't have the budget. But do you know what? Marketing DOESN'T have to be expensive. A lot of marketing can even be free. I was very lucky in my very first marketing role. I didn't have a budget. Na-da. Zip. Nothing. I had a supportive boss, a blank sheet of paper and TONS of ideas. My brief was to increase a sports crowd from a small amount of people to begin filling the building weekly. And that's exactly what I did. It is really simple to market something with a budget. You...
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