Turn your social media followers in ticket buyers

Turn your social media followers in ticket buyers

The digital age is here and is only going to get bigger. So many sports teams these days are hopping on to social media platforms because they think it's something they 'should be doing'. Don't get me wrong - It is. All clubs should be on social media and all clubs should be working on communicating with their fan base. It is really important and really powerful when used properly. The interesting thing however, is the fact that many clubs have a vast number of followers on social media that doesn't represent the number of fans that come to their games every single week. Why is that? Of course there will always people that follow you because they are local and they want to keep abreast of what you're doing but they're not that interested in coming to games. They'll be people following you who are fans of other clubs to catch up on news and info. They'll be people following you who...
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Would your sports team like a bigger fanbase?

Would your sports team like a bigger fanbase?

Do you have enough bums on seats at your sports game? Well, do you? It's a simple enough question but I am always really surprised to hear many people I talk to saying they're happy with their crowds. Even though they aren't always at capacity. They're 'busy enough' is usually the answer I get. Busy enough and they don't have the time to put any more effort into growing those numbers. Usually this means that they're at decent capacity at every game without having to do anything. People come to their games REGARDLESS of what they do. Because they're a fan and they're invested. They'll come whether you're top of the league or the bottom. Whether you drop a league or get promoted. Whether it's a freezing cold Sunday or a surprisingly warm day for the time of year. The thing is you shouldn't just rely on this steady crowd. These dyed in the wool supporters as even they will have  shelf life as their...
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Is your fanbase happy? Have you checked?

Is your fanbase happy? Have you checked?

You run a sports team so (hopefully!) you have a fanbase. It doesn't matter if your fanbase is 200 people per game or 20,000 people per game they are still stakeholders for your team. And they matter. It's a bit like the 'new customers only' phrase which is banded about in the T&Cs of companies marketing. The new customers get everything. On a stick. All wrapped up with a big bow. And covered in chocolate. You get the picture. Your marketing team will obviously be keen to up the numbers of bums on seats and the number of people invested in your club. And that's great. It is such an important job as fans do have a shelf life as things change. They get older, they change jobs, they have children. And they move away from the club. Sometimes for a long time sometimes for the short term but you should always be aiming to backfill those people with brand new folk (new...
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