The importance of looking after your sponsors in sport.

The importance of looking after your sponsors in sport.

One thing we hear when meeting with clients on a regular basis is that they struggle to retain sponsors after more than one season unless they are on a multiple year contract. Why can I not retain my sponsors?  Usually they put it down to budget or similar. We often hear 'well times are hard for businesses and marketing spend is always the first thing to go'. Now, this is, undoubtedly true. Marketing is a luxury but the main reason many businesses will pull sponsorship spend is because they are getting no return on their investment. Marketing is a competitive market and there are a LOT of ways you can market and promote your brand. The opportunities for digital advertising (using platforms such as Facebook or Google ads) are relatively inexpensive and, if done properly, can provide you with a quick and tangible return on your investment. Pay X, promote Z and make Y. It's simple maths really. Yet, within sport, many clubs think...
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Why should I hire a sports marketing consultant?

Why should I hire a sports marketing consultant?

One thing I often hear when I am out and about networking and meeting people is that they don't want or need to hire a sports marketing consultant. If pushed as to WHY I'm often given answers such as 'it's a luxury we can't afford' or 'we're doing okay as we are' or 'we just don't have the budget for that'. I know what a lot of people are thinking when they hear the word 'consultant' It comes under the same category as 'coach' in some people's minds. Some see consultants as a flouncy title for someone to come in and tell you how to do something you already know how to do and then charge you for it. And, essentially, that is true. Most consultants are in that position because they have unprecedented experience in their field. They have done it all and they KNOW what works. They're not feeling their way in the dark or trying lots of different initiatives to...
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