Is your fanbase happy? Have you checked?

Is your fanbase happy? Have you checked?

You run a sports team so (hopefully!) you have a fanbase. It doesn't matter if your fanbase is 200 people per game or 20,000 people per game they are still stakeholders for your team. And they matter. It's a bit like the 'new customers only' phrase which is banded about in the T&Cs of companies marketing. The new customers get everything. On a stick. All wrapped up with a big bow. And covered in chocolate. You get the picture. Your marketing team will obviously be keen to up the numbers of bums on seats and the number of people invested in your club. And that's great. It is such an important job as fans do have a shelf life as things change. They get older, they change jobs, they have children. And they move away from the club. Sometimes for a long time sometimes for the short term but you should always be aiming to backfill those people with brand new folk (new...
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