Is your fanbase happy? Have you checked?

Is your fanbase happy? Have you checked?

You run a sports team so (hopefully!) you have a fanbase. It doesn't matter if your fanbase is 200 people per game or 20,000 people per game they are still stakeholders for your team. And they matter. It's a bit like the 'new customers only' phrase which is banded about in the T&Cs of companies marketing. The new customers get everything. On a stick. All wrapped up with a big bow. And covered in chocolate. You get the picture. Your marketing team will obviously be keen to up the numbers of bums on seats and the number of people invested in your club. And that's great. It is such an important job as fans do have a shelf life as things change. They get older, they change jobs, they have children. And they move away from the club. Sometimes for a long time sometimes for the short term but you should always be aiming to backfill those people with brand new folk (new...
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Have you ever questioned what is that you’re doing with your life?

Have you ever questioned what is that you’re doing with your life?

Have you ever questioned what is that you're doing with your life? Have you ever questioned what it is that you are doing? Over the past 6 months or so I have felt like perhaps I have lost my mojo. Many of you will probably know how that feels. I was still delivering good work and I had lots of business and happy clients but something just wasn't feeling 'right'. Over the last year I had begun to wonder whether I should continue being 'The Intelligent VA Company'. When my business began in 2012 I offered lots of services to lots of businesses. Probably too many services to be honest. I didn't know my niche. Or even really my audience. I could genuinely offer something to everyone. All this being said I (very rarely anyway) wasn't doing any traditional VA work. It has been some time since I did any admin work or PA support for example. I was heading off to networking meetings...
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