Why should I hire a sports marketing consultant?

Why should I hire a sports marketing consultant?

One thing I often hear when I am out and about networking and meeting people is that they don't want or need to hire a sports marketing consultant. If pushed as to WHY I'm often given answers such as 'it's a luxury we can't afford' or 'we're doing okay as we are' or 'we just don't have the budget for that'. I know what a lot of people are thinking when they hear the word 'consultant' It comes under the same category as 'coach' in some people's minds. Some see consultants as a flouncy title for someone to come in and tell you how to do something you already know how to do and then charge you for it. And, essentially, that is true. Most consultants are in that position because they have unprecedented experience in their field. They have done it all and they KNOW what works. They're not feeling their way in the dark or trying lots of different initiatives to...
Read More